Head of Marketing, Actelion AG
I had the opportunity to work with Sue on an Internet-based project, designed to support a clinical trial platform. The group responsible for the brief had never worked with a communications agency, and had no idea what to expect. As scientists, they were very detail orientated and very cautious. Sue showed enormous patience, in checking and re-checking their requirements, and driving them towards an exciting but eminently workable solution. Sue proved she can formulate strategy, and align disparate groups behind tactics.